Nudging Plant-Based Food Choice

by Ainslee Erhard
Doctoral thesis
Date of Examination:2024-10-25
Date of issue:2024-11-29
Advisor:Prof. Dr. Yasemin Boztug
Referee:Prof. Dr. Achim Spiller
Referee:Dr. Dominic Lemken
Persistent Address: http://dx.doi.org/10.53846/goediss-10886

 

 

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Abstract

English

As global food systems face growing challenges of sustainability, plant-based meat alternatives (PBMAs) have emerged as a promising solution to reduce reliance on animal-based foods. Their success, however, depends on understanding the psychological and contextual factors that shape consumer acceptance and choice. Across five articles, this dissertation addresses the overarching question: How can behavioral insights effectively promote consumer perception and choice of PBMAs? Using quantitative experimental approaches, it examines interventions such as default nudges, goal-framing, and pricing strategies, alongside public acceptance of fiscal measures like meat taxes. The findings offer actionable insights for policymakers and marketers, providing a roadmap for leveraging behavioral tools to facilitate the transition toward more sustainable food consumption patterns.
Keywords: Plant-based alternatives; Nudges; Sustainable food choice
 
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