Browsing Wirtschaftswissenschaftliche Fakultät by Advisor "Boos, Margarete Prof. Dr."
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Divergenz und Konvergenz ausgewählter Marktforschungsmethoden unter besonderer Berücksichtigung von Marken
(2009-08-20)Strong brands create clear impressions across social groups and are distinguished by means of unique selling propositions. But what is a brand? Intelligence, for example, is measured by an ... -
Ideas are Craftwork Development of an Innovation Training Course and its Evaluation with female and male Journeymen
(2018-07-03)This doctoral dissertation is comprised of three autonomous studies all aiming at answering the research question of “Which ideation techniques enhance the idea quality in idea generation?”. A systematic literature review ...