Browsing Wirtschaftswissenschaftliche Fakultät by Referee "Boos, Margarete Prof. Dr."
Now showing items 1-6 of 6
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Divergenz und Konvergenz ausgewählter Marktforschungsmethoden unter besonderer Berücksichtigung von Marken
(2009-08-20)Strong brands create clear impressions across social groups and are distinguished by means of unique selling propositions. But what is a brand? Intelligence, for example, is measured by an ... -
Innovation and experts
(2016-03-03)Experts have been discussed in the literature concerning the role of transferring knowledge to client firms and private customers. Nevertheless, only limited evidence has been presented concerning the clients’ internal ... -
Mobile Applications from a Value in Use Perspective and their Impact on Retailing
(2021-06-25)With the rise of smartphone use during shopping, retail management has begun to exploit their newfound strategic opportunity to connect with customers via mobile applications. Accordingly, a current subject of academic and ... -
Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups
(2015-05-20)This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only ... -
The effects of regulatory and financial policy instruments on innovative behavior
(2016-03-24)Fostering innovative activities is broadly acknowledged to be a core requirement of successful economic policy in order to achieve political aims like economic growth, high levels of employment or long-standing international ... -
The Making-Of: Innovation. Understanding and Designing the Environment for Non-R&D Innovation
(2022-02-28)This thesis aims to highlight non-R&D innovation and contribute to a broader and more profound appreciation of learning and knowledge creation processes crucial for employee and individual-driven innovation attainment. ...