Browsing Wirtschaftswissenschaftliche Fakultät by Referee "Boztug, Yasemin Prof. Dr."
Now showing items 1-10 of 10
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Assessing Flagship Store Effectiveness
(2017-04-25)This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, ... -
Classification and Analysis of Management and Marketing Data
(2010-06-18)This work investigates and provides examples of effective methods of statistical analysis for strategic decision making, specifically in managerial and marketing applications. The particular motivation is to bridge the ... -
Doing Well by Doing Good? New Insights into the Firm Value Implications of Corporate Social Responsibility
(2016-11-09)Corporate social responsibility (CSR) has become a substantial firm investment. However, the firm value implications of CSR, i.e., whether doing good aligns with doing well, are still a topic of hot debate in practice and ... -
Greening Consumption: Decoding the Influence of Vegan Label and 'Rescued' Claim
(2024-07-18)The global food system significantly contributes to greenhouse gas emissions, with animal-derived products and food waste representing two major factors. Reducing the consumption of animal-derived products and minimizing ... -
Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior
(2021-05-18)This dissertation was motivated by the rise of pop-up stores as a retail concept devised to satisfy consumers’ desire for ephemerality and extraordinary experiences. As pop-ups are highly original and unique, they are ... -
Marketing the sustainable - Fostering behavioral intentions through information transparency
(2022-07-01)Reshaping our diets to sustainable forms represents a powerful lever in meeting the impending challenge of climate change. While labels have predominantly been used in the past to reveal sustainability-related product ... -
References and Preferences: New insights in food decision making
(2015-03-18)Consumers’ food preferences have led to a worldwide overweight rate of 35% in 2008. It is a matter of fact that overweight is closely linked to unhealthy eating habits. Most existing nutrition labels contain reference ... -
Retail Innovation – The User Acceptance of Mobile Service Technologies and the Effect on Retailer
(2019-05-27)The usage of smartphones is on the brink of revolutionizing the way people shop and emphasizes the strategic importance of mobile services for retailers. This holds especial importance for the customer interface design ... -
The Impact of Voluntary Front-of-Pack Nutrition-Label Introduction on Purchase Behavior
(2015-02-04)Nutrition labeling is the provision of information about nutrition content of individual food products at the point of purchase. Decades of marketing and nutrition research have been devoted to analyze how consumers perceive, ... -
When Friends Give Bad Advice
(2020-04-07)Recommendations are common in everyday interactions of consumers and strongly impact consumption decisions. Thus, understanding the driving forces that make consumers follow recommendations is equally relevant for managers ...