Browsing Wirtschaftswissenschaftliche Fakultät by Referee "Pawelzik, Elke Prof. Dr."

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    • Customer satisfaction in the food sector 

      Lülfs-Baden, Frederike (2009-03-18)
      Customer satisfaction research has evolved into an established marketing instrument in scientific literature for considerable time, and is also applied in business practice. Particularly ...

    • Quality Assurance Systems in the Agri-Food Chain 

      Schulze, Holger (2008-05-30)
      Food quality and security management systems represent one of the major challenges for the European agri-food chain. The BSE crisis and the agricultural chain ( Agrarwende ) as well as ...