Browsing Wirtschaftswissenschaftliche Fakultät by Referee "Spiller, Achim Prof. Dr."
Now showing items 1-7 of 7
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Cultural and attitudinal influences on destination choice
(2008-05-27)This study contributes to the knowledge base for a more sustainable development of Chinese domestic tourism from a demand side perspective. Economic valuation is based on choice experiment (CE) data from a survey of ... -
Customer satisfaction in the food sector
(2009-03-18)Customer satisfaction research has evolved into an established marketing instrument in scientific literature for considerable time, and is also applied in business practice. Particularly ... -
Effects of decoupling direct payments on agricultural production and land use in individual member states of the European Union
(2008-06-26)Decoupling of direct payments to farmers has probably been one of the most discussed issues in the agricultural environment within the last years. Regarding the European Union s (EU) new ... -
Greening Consumption: Decoding the Influence of Vegan Label and 'Rescued' Claim
(2024-07-18)The global food system significantly contributes to greenhouse gas emissions, with animal-derived products and food waste representing two major factors. Reducing the consumption of animal-derived products and minimizing ... -
Responsible Consumer Behavior in the Digital Age
(2022-09-22)In recent years, consumers have become more sensitive to the social, economic, and environmental consequences of their market choices. More and more consumers vocally oppose socially irresponsible production patterns and ... -
Social Identity in the Provision and Protection of Cultural Goods
(2015-02-23)The dissertation consists of two parts. The first part investigates whether and how to protect cultural goods. In particular, Chapter II analyses how the notion of social identity affects the respective demand for protection ... -
Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln
(2005-12-14)Marketing of special product qualities in the food sector in these days requires a high level of commitment and marketing skills. The food market is characterized by a polarisation into a ...