Dokumente Wirtschaftswissenschaftliche Fakultät nach Gutachter "Weiger, Welf H. Prof. Dr."
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Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior
(2021-05-18)This dissertation was motivated by the rise of pop-up stores as a retail concept devised to satisfy consumers’ desire for ephemerality and extraordinary experiences. As pop-ups are highly original and unique, they are ... -
Two Sides of the Same Coin? Insights on Motivational Information Systems and Goal Achievement From a User and Firm Perspective
(2021-03-09)More and more people are integrating motivational information systems (e.g., nutrition apps, fitness trackers or self-improvement websites) in their everyday lives. Such systems utilize design principles from hedonic ...