Dokumente Wirtschaftswissenschaftliche Fakultät nach Gutachter "Weiger, Welf Prof. Dr."
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Marketing the sustainable - Fostering behavioral intentions through information transparency
(2022-07-01)Reshaping our diets to sustainable forms represents a powerful lever in meeting the impending challenge of climate change. While labels have predominantly been used in the past to reveal sustainability-related product ... -
My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media
(2022-07-12)Emerging social media, denoted by the proliferation and commodification of user-generated content, continue to play a vital role in shaping firm and consumer behavior. In this context, consumer engagement depicts the core ...