Browsing Fakultät für Agrarwissenschaften (inkl. GAUSS) by Referee "Rüger-Muck, Edith Prof. Dr."
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Das Nutzererlebnis als Erfolgsfaktor im digitalen Vertrieb: Eine neuroökonomische und verhaltenspsychologische Untersuchung für den Absatz von Wein im Internet.
(2020-11-03)The aim of this research is to investigate the effect of emotions on shopping behaviour, attitudes and the perception of a wine selling online shop. In addition, the impact of individual web page elements on emotions and ... -
Customer Engagement in the German Wine Industry
(2020-02-06)Over the last decade, customers have become more interactive and networked. This is mainly due to the rise of social media allowing customers to exchange almost anytime. In this vein, the new field of customer engagement ...