Browsing Soziologie & Sozialwissenschaften by Referee "Boos, Margarete Prof. Dr."
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Die Bedeutung des sozialen Einflusses für selbstbezogene Markenfunktionen
(2009-11-05)The starting point of this work is the deficit in brand research in social perspective implied by buying brand acquisitions. Models of consumer choice should be extended to include the ... -
Qualitätsmanagement in der Jugend- und Sozialhilfe
(2005-08-15)The study deals with the context, multidisciplinary connections, organization, acceptance and benefit assessment of quality management in social services and especially examines the tool ...