Browsing Naturwissenschaften, Mathematik und Informatik by Advisor "Spiller, Achim Prof. Dr."
Now showing items 21-24 of 24
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Junge Erwachsene als Zielgruppe für den Bio-Markt
(2007-12-07)This study investigates young adults as a target fort he organic food market. The recent growth of the organic market was accompanied by a change in it s consumers. Unlike in the beginning ... -
Relationship Management im Agribusiness
(2006-07-21)The agribusiness has to face numerous changes in the political, economical and social environment. By analysing relationships with approaches of relationship management, market and non-market ... -
Qualitätssicherungssysteme in der Ernährungsbranche
(2006-01-16)Current policy trends and changing consumer expectations have resulted in a variety of private initiatives searching for new approaches to ensure quality assurance in the food sector. A ... -
Markenführung in der Ernährungswirtschaft
(2005-12-07)Profiled brands are the key driver of corporate business value. The relevance of Brand Management is undisputed. In this context the following work discusses current developments and trends ...