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Now showing items 21-24 of 24

    • Junge Erwachsene als Zielgruppe für den Bio-Markt 

      Berlichingen, Julia Freifrau von (2007-12-07)
      This study investigates young adults as a target fort he organic food market. The recent growth of the organic market was accompanied by a change in it s consumers. Unlike in the beginning ...
    • Relationship Management im Agribusiness 

      Gerlach, Sabine (2006-07-21)
      The agribusiness has to face numerous changes in the political, economical and social environment. By analysing relationships with approaches of relationship management, market and non-market ...
    • Qualitätssicherungssysteme in der Ernährungsbranche 

      Jahn, Gabriele (2006-01-16)
      Current policy trends and changing consumer expectations have resulted in a variety of private initiatives searching for new approaches to ensure quality assurance in the food sector. A ...
    • Markenführung in der Ernährungswirtschaft 

      Staack, Torsten (2005-12-07)
      Profiled brands are the key driver of corporate business value. The relevance of Brand Management is undisputed. In this context the following work discusses current developments and trends ...