Dokumente Rechts-, Wirtschafts- und Sozialwissenschaften nach Autor "Ahrend, Nadine"
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Desirable and Undesirable Effects of Product Presentation Tools on Online and Offline Behavior
Ahrend, Nadine (2019-02-27)Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus, a complete judgement of the main product characteristics is not possible and customers’ uncertainty increases. In case ...