Browsing Rechts-, Wirtschafts- und Sozialwissenschaften by Author "Riesmeyer, Claudia"

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Das Verhältnis zwischen Journalismus und Public Relations. Ressort und Status der Informationsquelle als Einflussfaktoren.

Riesmeyer, Claudia (2006-07-21)

The theoretical departure point of this thesis is the determination hypothesis , for which Baerns first provided scientific evidence. She showed that Public Relations influenced both topics ...