Browsing Rechts-, Wirtschafts- und Sozialwissenschaften by Advisor & Referee "Dannewald, Till Prof. Dr."
Now showing items 1-6 of 6
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Desirable and Undesirable Effects of Product Presentation Tools on Online and Offline Behavior
(2019-02-27)Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus, a complete judgement of the main product characteristics is not possible and customers’ uncertainty increases. In case ... -
New Insights into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective
(2018-10-01)Abstract: Nutrition labeling literature yields fragmented results about the effect of front-of-package (FOP) nutrition label formats on healthy food choice. Specifically, it is unclear which type of nutrition label ... -
Assessing Flagship Store Effectiveness
(2017-04-25)This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, ... -
Doing Well by Doing Good? New Insights into the Firm Value Implications of Corporate Social Responsibility
(2016-11-09)Corporate social responsibility (CSR) has become a substantial firm investment. However, the firm value implications of CSR, i.e., whether doing good aligns with doing well, are still a topic of hot debate in practice and ... -
References and Preferences: New insights in food decision making
(2015-03-18)Consumers’ food preferences have led to a worldwide overweight rate of 35% in 2008. It is a matter of fact that overweight is closely linked to unhealthy eating habits. Most existing nutrition labels contain reference ... -
The Impact of Voluntary Front-of-Pack Nutrition-Label Introduction on Purchase Behavior
(2015-02-04)Nutrition labeling is the provision of information about nutrition content of individual food products at the point of purchase. Decades of marketing and nutrition research have been devoted to analyze how consumers perceive, ...