Browsing Rechts-, Wirtschafts- und Sozialwissenschaften by Advisor & Referee "Enneking, Ulrich Prof. Dr."
Now showing items 1-2 of 2
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Customer satisfaction in the food sector
(2009-03-18)Customer satisfaction research has evolved into an established marketing instrument in scientific literature for considerable time, and is also applied in business practice. Particularly ... -
Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln
(2005-12-14)Marketing of special product qualities in the food sector in these days requires a high level of commitment and marketing skills. The food market is characterized by a polarisation into a ...