Browsing Rechts-, Wirtschafts- und Sozialwissenschaften by Advisor & Referee "Trang, Simon Prof. Dr."
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Does Context Always Matter?
(2025-01-07)The risk of information security breaches in companies is escalating due to the increasing digitalization of business processes and employee activities within their daily work environment. While technical measures can ... -
My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media
(2022-07-12)Emerging social media, denoted by the proliferation and commodification of user-generated content, continue to play a vital role in shaping firm and consumer behavior. In this context, consumer engagement depicts the core ...