Browsing Rechts-, Wirtschafts- und Sozialwissenschaften by Advisor "Boos, Margarete Prof. Dr."
Now showing items 1-6 of 6
-
Opening the Black Box
(2020-06-05)This doctoral dissertation teases out how scientific knowledge in interdisciplinary collaborative teams is learned, shared and integrated in scientists' minds and in their daily interpersonal communications. This work is ... -
Ideas are Craftwork Development of an Innovation Training Course and its Evaluation with female and male Journeymen
(2018-07-03)This doctoral dissertation is comprised of three autonomous studies all aiming at answering the research question of “Which ideation techniques enhance the idea quality in idea generation?”. A systematic literature review ... -
Heuristische Entscheidungen in Gruppen bei der Personalauswahl
(2016-03-23)Heuristics are usually discussed as an individual phenomenon, but this raises the question of whether heuristics may also be applied at a collective level. The paper examines this heuristic decision making at a group ... -
Die Bedeutung des sozialen Einflusses für selbstbezogene Markenfunktionen
(2009-11-05)The starting point of this work is the deficit in brand research in social perspective implied by buying brand acquisitions. Models of consumer choice should be extended to include the ... -
Divergenz und Konvergenz ausgewählter Marktforschungsmethoden unter besonderer Berücksichtigung von Marken
(2009-08-20)Strong brands create clear impressions across social groups and are distinguished by means of unique selling propositions. But what is a brand? Intelligence, for example, is measured by an ... -
Qualitätsmanagement in der Jugend- und Sozialhilfe
(2005-08-15)The study deals with the context, multidisciplinary connections, organization, acceptance and benefit assessment of quality management in social services and especially examines the tool ...