Blättern Rechts-, Wirtschafts- und Sozialwissenschaften nach "Weiger, Welf Prof. Dr." Betreuer
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My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media
(2022-07-12)Emerging social media, denoted by the proliferation and commodification of user-generated content, continue to play a vital role in shaping firm and consumer behavior. In this context, consumer engagement depicts the core ...