Browsing Wirtschaftswissenschaftliche Fakultät by Advisor "Spiller, Achim Prof. Dr."
Now showing items 1-3 of 3
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Customer satisfaction in the food sector
(2009-03-18)Customer satisfaction research has evolved into an established marketing instrument in scientific literature for considerable time, and is also applied in business practice. Particularly ... -
Quality Assurance Systems in the Agri-Food Chain
(2008-05-30)Food quality and security management systems represent one of the major challenges for the European agri-food chain. The BSE crisis and the agricultural chain ( Agrarwende ) as well as ... -
Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln
(2005-12-14)Marketing of special product qualities in the food sector in these days requires a high level of commitment and marketing skills. The food market is characterized by a polarisation into a ...