Browsing Rechts-, Wirtschafts- und Sozialwissenschaften by Author "Beeck, Ines"
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Mobile Applications from a Value in Use Perspective and their Impact on Retailing
Beeck, Ines (2021-06-25)With the rise of smartphone use during shopping, retail management has begun to exploit their newfound strategic opportunity to connect with customers via mobile applications. Accordingly, a current subject of academic and ...