Blättern Rechts-, Wirtschafts- und Sozialwissenschaften nach Betreuer & Gutachter "Boos, Margarete Prof. Dr."
Anzeige 1-11 von 11
-
The Making-Of: Innovation. Understanding and Designing the Environment for Non-R&D Innovation
(2022-02-28)This thesis aims to highlight non-R&D innovation and contribute to a broader and more profound appreciation of learning and knowledge creation processes crucial for employee and individual-driven innovation attainment. ... -
Mobile Applications from a Value in Use Perspective and their Impact on Retailing
(2021-06-25)With the rise of smartphone use during shopping, retail management has begun to exploit their newfound strategic opportunity to connect with customers via mobile applications. Accordingly, a current subject of academic and ... -
Opening the Black Box
(2020-06-05)This doctoral dissertation teases out how scientific knowledge in interdisciplinary collaborative teams is learned, shared and integrated in scientists' minds and in their daily interpersonal communications. This work is ... -
Ideas are Craftwork Development of an Innovation Training Course and its Evaluation with female and male Journeymen
(2018-07-03)This doctoral dissertation is comprised of three autonomous studies all aiming at answering the research question of “Which ideation techniques enhance the idea quality in idea generation?”. A systematic literature review ... -
The effects of regulatory and financial policy instruments on innovative behavior
(2016-03-24)Fostering innovative activities is broadly acknowledged to be a core requirement of successful economic policy in order to achieve political aims like economic growth, high levels of employment or long-standing international ... -
Heuristische Entscheidungen in Gruppen bei der Personalauswahl
(2016-03-23)Heuristics are usually discussed as an individual phenomenon, but this raises the question of whether heuristics may also be applied at a collective level. The paper examines this heuristic decision making at a group ... -
Innovation and experts
(2016-03-03)Experts have been discussed in the literature concerning the role of transferring knowledge to client firms and private customers. Nevertheless, only limited evidence has been presented concerning the clients’ internal ... -
Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups
(2015-05-20)This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only ... -
Die Bedeutung des sozialen Einflusses für selbstbezogene Markenfunktionen
(2009-11-05)The starting point of this work is the deficit in brand research in social perspective implied by buying brand acquisitions. Models of consumer choice should be extended to include the ... -
Divergenz und Konvergenz ausgewählter Marktforschungsmethoden unter besonderer Berücksichtigung von Marken
(2009-08-20)Strong brands create clear impressions across social groups and are distinguished by means of unique selling propositions. But what is a brand? Intelligence, for example, is measured by an ... -
Qualitätsmanagement in der Jugend- und Sozialhilfe
(2005-08-15)The study deals with the context, multidisciplinary connections, organization, acceptance and benefit assessment of quality management in social services and especially examines the tool ...