Browsing Wirtschaftswissenschaftliche Fakultät by Advisor "Toporowski, Waldemar Prof. Dr."
Now showing items 1-10 of 10
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Marketing the sustainable - Fostering behavioral intentions through information transparency
(2022-07-01)Reshaping our diets to sustainable forms represents a powerful lever in meeting the impending challenge of climate change. While labels have predominantly been used in the past to reveal sustainability-related product ... -
Mobile Applications from a Value in Use Perspective and their Impact on Retailing
(2021-06-25)With the rise of smartphone use during shopping, retail management has begun to exploit their newfound strategic opportunity to connect with customers via mobile applications. Accordingly, a current subject of academic and ... -
Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior
(2021-05-18)This dissertation was motivated by the rise of pop-up stores as a retail concept devised to satisfy consumers’ desire for ephemerality and extraordinary experiences. As pop-ups are highly original and unique, they are ... -
Retail Innovation – The User Acceptance of Mobile Service Technologies and the Effect on Retailer
(2019-05-27)The usage of smartphones is on the brink of revolutionizing the way people shop and emphasizes the strategic importance of mobile services for retailers. This holds especial importance for the customer interface design ... -
Desirable and Undesirable Effects of Product Presentation Tools on Online and Offline Behavior
(2019-02-27)Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus, a complete judgement of the main product characteristics is not possible and customers’ uncertainty increases. In case ... -
Entwicklung eines Evolutionären Algorithmus zur Preisoptimierung für kleine und mittlere Handelsunternehmen
(2018-12-12)The present thesis deals with the price optimization of retail companies and the associated challenges for small and medium-sized enterprises. Above all in the German trade market the price represents one of the central ... -
Assessing Flagship Store Effectiveness
(2017-04-25)This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, ... -
Besonderheiten von Produkten aus nachwachsenden Rohstoffen und deren Auswirkungen auf die Wahl effizienter Koordinationsformen in B2B-Geschäftsbeziehungen
(2016-01-26)This thesis investigates the specific characteristics of products from renewable resources and analyses how they affect the choice of efficient coordination mechanisms in business-to-business relationships. Due to the ... -
Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups
(2015-05-20)This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only ... -
Sustainability in Retailing – Environmental Effects of Transport Processes, Shopping Trips and Related Consumer Behaviour
(2013-10-01)This thesis is concerned with sustainability in retailing. It begins with a literature review that provides deeper insights into relevant developments in retail research and practice with a focus on sustainability developments. ...