Browsing Wirtschaftswissenschaftliche Fakultät by Referee "Weiger, Welf Prof. Dr."
Now showing items 1-4 of 4
-
My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media
(2022-07-12)Emerging social media, denoted by the proliferation and commodification of user-generated content, continue to play a vital role in shaping firm and consumer behavior. In this context, consumer engagement depicts the core ... -
Marketing the sustainable - Fostering behavioral intentions through information transparency
(2022-07-01)Reshaping our diets to sustainable forms represents a powerful lever in meeting the impending challenge of climate change. While labels have predominantly been used in the past to reveal sustainability-related product ... -
Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior
(2021-05-18)This dissertation was motivated by the rise of pop-up stores as a retail concept devised to satisfy consumers’ desire for ephemerality and extraordinary experiences. As pop-ups are highly original and unique, they are ... -
Two Sides of the Same Coin? Insights on Motivational Information Systems and Goal Achievement From a User and Firm Perspective
(2021-03-09)More and more people are integrating motivational information systems (e.g., nutrition apps, fitness trackers or self-improvement websites) in their everyday lives. Such systems utilize design principles from hedonic ...