Browsing Fakultät für Agrarwissenschaften (inkl. GAUSS) by Advisor & Referee "Fleuchaus, Ruth Prof. Dr."

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    • Customer Engagement in the German Wine Industry 

      Heimers, Regine (2020-02-06)
      Over the last decade, customers have become more interactive and networked. This is mainly due to the rise of social media allowing customers to exchange almost anytime. In this vein, the new field of customer engagement ...

    • Wine and innovation - Consumer acceptance of new grape varieties and wine packaging 

      Nesselhauf, Lucas (2018-12-03)
      „Wine and Innovation – Consumer Acceptance of New Grape Varieties and Wine Packaging“ Wine has deep roots in the European culture. Therefore, it is not surprising that around 60 percent of the world’s wine production comes ...