Blättern Fakultät für Agrarwissenschaften (inkl. GAUSS) nach "Enneking, Ulrich Prof. Dr." Betreuer
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Nachhaltigkeitsherausforderungen und Kommunikationsstrategien im Transformationsprozess Landwirtschaft
(2024-01-30)This dissertation, which focuses on sustainability work and sustainability communication in the field of agriculture, seeks to provide contributions on how German agriculture can position itself more sustainably and how ... -
Zukünftige Anforderungen an Produktinnovationen unter Berücksichtigung globaler Megatrends am Beispiel von biofortifizierten Obst- und Gemüseprodukten
(2023-03-15)Consumer behavior analysis is an essential part of the innovation process for the new product development. Due to the increasing complexity, high-level structures can be reviewed for evaluating the framework conditions ... -
Der Einsatz von Nachhaltigkeitslabeln im Marketing
(2021-12-16)Due to the numerous reports in the media about abuses in intensive livestock farming, more and more consumers are questioning the production conditions for animal products and are calling on farmers, the meat industry and ... -
Lebensstilbasierte Kundensegmentierung im Blumen- und Pflanzeneinzelhandel
(2016-04-29)The aim of this thesis is to discuss the current problems of the flower and plant business. Target is to create a lifestyle based client segmentation of the flower and plant retail trade in Germany. As currently almost no ... -
Determinanten der Arbeitgeberwahl von potenziellen Bewerbern in der Ernährungsindustrie
(2013-07-22)The current and also future situation on the work market presents great challenges for the personnel marketing activities of the food producers. At the same time, in the companies the knowledge increasingly prevails, that ... -
Empirische und experimentelle Analyse von Verbrauchereinstellungen gegenüber Mykotoxinrisiken und Lebensmittelkennzeichnungen
(2010-10-08)This study picks up the discussion about mycotoxins as risks in human nutrition and deals with the purpose to advance risk communication to the consumer. There are three major questions: ...