Browsing Fakultät für Agrarwissenschaften (inkl. GAUSS) by Referee "Enneking, Ulrich Prof. Dr."
Now showing items 1-11 of 11
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Nachhaltigkeitsherausforderungen und Kommunikationsstrategien im Transformationsprozess Landwirtschaft
(2024-01-30)This dissertation, which focuses on sustainability work and sustainability communication in the field of agriculture, seeks to provide contributions on how German agriculture can position itself more sustainably and how ... -
Zukünftige Anforderungen an Produktinnovationen unter Berücksichtigung globaler Megatrends am Beispiel von biofortifizierten Obst- und Gemüseprodukten
(2023-03-15)Consumer behavior analysis is an essential part of the innovation process for the new product development. Due to the increasing complexity, high-level structures can be reviewed for evaluating the framework conditions ... -
Transformationsprozesse der landwirtschaftlichen Nutztierhaltung Gesellschaftliche Ansprüche und Gestaltungsmöglichkeiten des Lebensmitteleinzelhandels
(2021-06-01)Several sustainability issues in modern livestock production have led to an ongoing public debate calling for a transformation of the existing production and farming practices. In three chapters, this doctoral dissertation ... -
Food product development with spirulina (Arthrospira platensis) – Sensory profiling, product perception and consumer acceptance
(2020-07-09)Sustainability in food production has become a dominant social issue, as the environmental impact of food production is inevitable. The focus is on animal foods, as their production re-quires many resources. In addition, ... -
Tierwohl in der Fleischbranche Label - Verbrauchereinstellungen - Vermarktungswege
(2017-10-18)The growing criticism of consumers on livestock farming, the never-ending negative media coverage on livestock production systems, and the intense political discourse on options to improve the welfare standard of farm ... -
Determinanten der Arbeitgeberwahl von potenziellen Bewerbern in der Ernährungsindustrie
(2013-07-22)The current and also future situation on the work market presents great challenges for the personnel marketing activities of the food producers. At the same time, in the companies the knowledge increasingly prevails, that ... -
Regionalität und Verbrauchereinstellungen - empirische Analysen und Konsequenzen für das Marketing von Regionen und das regionale Lebensmittelmarketing
(2013-01-29)Regional development requires the successful management of possible conflicts involving regional identity, technical innovations, economic growth and environmental pollution. Against this background, this thesis explores ... -
Economic Valuation of Farm Animal Welfare - Exploring Consumer Preferences and Willingness-to-Pay for the Welfare of Broilers in Germany
(2011-03-11)Estimating the value consumers place on farm animal welfare (FAW) provides information on the extent to which consumers are ready to support policy changes aim at improving the welfare of ... -
Empirische und experimentelle Analyse von Verbrauchereinstellungen gegenüber Mykotoxinrisiken und Lebensmittelkennzeichnungen
(2010-10-08)This study picks up the discussion about mycotoxins as risks in human nutrition and deals with the purpose to advance risk communication to the consumer. There are three major questions: ... -
Valuing Biological diversity in Navarino island, Cape Horn Archipelago, Chile - a choice experiment approach
(2006-09-04)This research aims at contributing at an improved implementation of the Ecosystem Approach of the Convention on Biological Diversity (CBD) by using improved economic instruments that take ... -
Markenführung in der Ernährungswirtschaft
(2005-12-07)Profiled brands are the key driver of corporate business value. The relevance of Brand Management is undisputed. In this context the following work discusses current developments and trends ...